Groundbreaking thought needs good packaging, otherwise, it can be dismissed as crazy talk, or mistaken for same old, same old. As we contemplate social innovation at a time when the movement is being embraced across the globe at breakneck speed, how do we get to the truth about what it all means? How do I know when I stumble across the myriad websites, books, articles, etc. devoted to the movement, that I am getting the goods? Packaging. How the message is delivered. Here’s a glimpse of the international flavor of social innovation. There are others. Share. At the very least, think about it.